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Preparing for a Trade Show
Trade shows are a great way to market a product or a business but at the same time they can be a stressful, time-consuming project that if not attacked properly can be a waste of time in the end....
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Trade Show Etiquette
Trade Show Displays You have finally arrived; after endless months and sleepless nights spent preparing for the event of the year you are exhausted. It must feel so great to have made it to the trade...
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Trade Show Flooring
Trade Show Flooring When preparing for a trade show it is important to remember all the little things; all the last minute details that are necessary to pull everything together at your booth before...
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Trade Show Objectives
It is easy to get caught up in the stress of pre-show planning, but one important thing to remember amidst the chaos of the event is to know what your objectives are in order to get the best return...
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Trade Show Time Management
Perfect 10 Displays The key to having an effective booth presentation that engages the trade show attendees while also boosts sales, is to always remember that a trade show is not necessarily the best...
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The Effectiveness of Product Demonstrations
In the world of advertising, the options are endless. When preparing for a trade show, there are a number of ideas and strategies used to sell the product the most effectively. Although brochures and...
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The Perfect Exhibit Presentation: Finish Strong
When you are concluding the presentation, it is important to give them a briefing on what was just covered so that all loose ends are tied up and no one is left confused or uninformed. If done...
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The Perfect Exhibit Presentation: Introduction
Your exhibit presentation is a very important key to trade show success. It gives you and the team an opportunity to convey a clear and concise message to all prospects that enables you to re-focus...
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Overcoming Marketing Challenges #2
For most business owners in general, trade show marketing in particular, is one of the key concepts that must be performed correctly in order to stay afloat in the competitive marketplace of today....
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How to Get Your Staff To Stage 4 Exhibiting
In order to continue to have success at trade shows, and also keep a clear plan of action with concise and focused objectives, you must pay attention to detail and plan ahead. Every team member at...
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The Importance of Booth Design
In order to attract as many people as possible to your trade show booth, you must be sure to make a strong first impression. One of the easiest ways to do this is through your booth design. Your...
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Brumark’s Carpet Recycling Program Proves Environmental Success
MARIETTA, GA — November, 2009 — Flooring Solutions specialist Brumark has proven environmental success by recycling over a half-million square feet of carpet through its carpet recycling program. The...
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Exhibit Industry Council Created to Promote Industry Best Practices
Five major trade show industry associations met recently to form the Exhibit Industry Council (EIC) in response to rising concerns from exhibitors that business practices in the industry are leading to...
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Gaming Industry is Optimistic about 2010
On the heels of a challenging economic year for the gaming industry, preliminary attendance numbers for the G2E 2009 show, held in Nov. 17-19 in Las Vegas, increased by 7.3 percent in exhibit hall...
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Trade Show Managers – The Evil Began Here
Over the past 30 years, there has been dynamic changes in the trade show industry; not only from the maturing of the product itself which many markets in the US enjoy, but in the way it functions...
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Freeman forges new partnerships with major tradeshow groups
Freeman, a leading provider of integrated services for face-to-face marketing events, announced in December it plans to partner with Premiere Beauty and the American Dental Association (ADA). With more...
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On Line Trade Shows a.k.a. Being Left Out in the Virtual Cold!
Today my landlord walked into my office and handed me a brochure and asked if I’d ever seen anything like this before? As I looked at the brochure which described a virtual trade show called Expo 3.0,...
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Trade Show Managers – The Evil Began Here
Over the past 30 years, there has been dynamic changes in the trade show industry; not only from the maturing of the product itself which many markets in the US enjoy, but in the way it functions...
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Is Going Green Wasting Green? – Follow Up
Back in July, I offered up a post that suggested that before you hop onto anyone’s political or social bandwagon too soon, you might like to weigh the facts carefully related to “what do the people...
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Conference Displays
What Are the Options? There are a lot of advertising options for conference displays, however it all depends on what you want and how big your budget is. You can go for a banner stand or pop up display...
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Creating Booth Atmosphere
Before you get to ahead of yourself trying to design a functional booth for your next show that will save you money and get the job done all in one, it is important to remember that creating an...
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Display Boards
How Can a Display Board Help My Business? Display boards are a great way to give information to customers without them having to ask anyone. Everyone likes to figure out things for themselves – it...
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Display Booths
Display booths is a general classification of trade show exhibits that are used universally in trade show of all types whether they be consumer shows or trade show. If you are planning to exhibit at a...
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3 Easy Steps to Effective Exhibiting
After you have been informed about the importance of a pre-show briefing and what it can potentially do for your business, and also have learned what employees will best benefit from the briefing, and...
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Affordable Trade Show Displays: Promote Your Company for Less
Savvy companies are always looking for ways to reach their goals affordable; to promote their company without negatively impacting their bottom line. This is the challenge of the modern business – to...
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